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What to look for and how to hire an SEO

What to look for and how to hire an SEO
SEO, the search engine optimization. A subject so vast and also very restricted through specific guidelines. Some methods are old fashioned and some are even counter productive, so how to know who will generate the most positive results? Get insights here.

How to hire an SEO? Do you know the difference between a good and bad SEO Specialist? Or more specifically white and black hat SEO work? Nowadays there are SEO Experts at every corner of the city, such as there are sand corns at a beach, but are they all good and what is there to look out on how to hire an SEO Expert, which would also become beneficial to your business.

Google as the number one Search Engine advises a few steps on what is good for you business and how to decide upon one, which would do the work, which Google would also reward your business for. As in the opposite, Google penalizes bad content, paid backlinks and as a global directive, bad user experience.

How to hire an SEO Specialist?

Check out the video explanations given from Google Search Central on how to hire an SEO or read about it below.

Step 1: Is the SEO Specialist interested?

  1. What makes your business, content, and / or service unique and therefore valuable to customers?
  2. What does your common customer look like? How do they currently find your website?
  3. How does your business make money? And how can Search help?
  4. What other channels are you using? Offline advertising? Social networks?
  5. Who are your competitors? What do they do well online (and potentially offline?

If your SEO Expert is not interested in your business, as in a holistic way, then look elsewhere. It is impossible to do good SEO without knowing about the businesses goals, customers and marketing efforts.

Step 2: How are the references?

Check out the references and the results their past clients had. They also have to be able to educate you on how search engines work and not only to achieve rank 1, as this wouldn’t last in the long run. Focus on sustainability.

Step 3: How is the technical and search audit?

Let them first give you an audit on what to improve and what they work on, before giving them full access. They should be able to draft you a list with several priorities, as immediate measures, secondary and maybe tertiary ones.

Audit structure

  1. What is the issue?
  2. The suggested improvements.
  3. An estimation on the overall investment, such as about budget, money and the intake.
  4. An assessment on how it may positively impact your business.
  5. A plan on how to improve and iterate on the implementation. Alternatively, how to experiment and a fail fast guide in case the results should not meet the expectations.

Technical audit

Review your site for issues related to:

  • Internal linking
  • Crawlability
  • URL parameters
  • Server connectivity
  • Response codes

Search audit

Break down your search queries into categories:

  • Branded, as a business specific name, such as The customers should be able to find you, when they search for you.
  • Unbranded keywords, as a general keyword, such as Digital Consultant, for which you may like to be found for.

How are your competitors doing? Do you already have a list of competitors? Competitors who are directly competing to you and some who are indirectly, as maybe on a parallel segment. How is their ranking and authority?

Here are a few unbranded and general keyword improvement examples and ideas of what the SEO may say.
1. As if you have the need to update or about obsolete content.
2. Or should you improve internal linking, as if some articles are too far away from the homepage.
3. Generate buzz, as through social media to improve traffic.
4. Input on learning from the competition.

Important note!
The most important for improving on the aspect of SEO, is not only how great or good the SEO Specialist is, but also about if your own business is onboard and ready for changes, as for constructive changes.

Do you need further help? We, from Team, would love to help and advise you. We have many cooperations and partners, we can rely on, for optimal results and success for our clients. We even have discounts for you, for our partners. Whatever it is, ask Us.

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