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Social Media

How to get more likes and shares, drive Traffic and Boost Revenues

Engage audiences with targeted Online Presence

Learn About Our Social Media Marketing Strategy

business team around social media datafeed

Social Media Definitions

What is social media: “SM is a Internet based form of communication. The platforms allow users to have conversations, share information and create web content.”

Social media platforms

What to post

A strategy is a summary of everything you plan to do and hope to achieve on SM. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be.

When to post

Your strategy can be as extensive or as basic as your company desires or needs. 

How to post

Ensure that your SM efforts are aligned with your business goals. This is important because it saves time, money, allows for effective measurement and ensures that everyone is aligned with expectations surrounding actions and results. As also as to the why.

Why to post

All are underpinned by the Why.
Random social media tactics lead to random results!

Company social media marketers
work at a glance

Marketing on social media

Social Media use worldwide Oktober 2022

Social media for marketing as data collected by DATAREPORTAL

However, a robust strategy will usually include the following:

social media icons logos applications mobile phone
social media manager

Tailor-Made Digital Marketing

Customized Strategy

Technology and digital media have massively evolved over the last decade and social media has completely changed the way that people communicate, discover, consume products and interact with brands.

Brands these days pay for attention…

and the majority of the world’s online attention is on social media! Therefore the need of a social media manager.

At, we are social media manager who are also responsible for creating and executing a social media strategy for a business or organization. This can include creating and scheduling posts, engaging with followers and fans, and analyzing data to measure the success of the social media campaigns. They also often work with other departments, such as marketing, to ensure that the social media efforts align with the overall goals of the company. They also may be responsible for managing and growing a company’s online presence on various social media platforms such as Instagram, Facebook, Twitter, etc. The goal of a social media manager is to increase visibility and engagement for the brand and drive more traffic, leads and revenue.

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Facebook for business

The Ad Copy Cheat Sheet
Facebook cheat sheet
Tie your text to your visual

Your copy and image should individually tell your story but also complement each other.

Create different ads for different people

Tailor your ad campaign message to your audience segments with separate ads.

Speak to your audience

Decide on a person who characterizes your audience and write like you’re speaking to them.

Be recognizable

Use the same tone across channels, so your audience recognizes your message no matter where they read it.

Keep it short and sweet

Decide on the one thing you want people to know and say that.

Stick to one call-to-action

“Shop now” or “Learn more.” Not “Shop now! Connect here! Learn more!”

Mention price, when appropriate

Price listings can motivate people to buy.

Include a timeframe

Using words and phrases that indicate time, like “today,” “now” or “this week,” can add a sense of urgency.

Meta Business

Advertising Example

Meta, the company behind Facebook, Instagram and WhatsApp.
Check out here the Meta Library.

Social Media Example from Polly and other Stories

*Example from Polly and other Stories


Most frequent questions and answers

These SM sites have become invaluable tools in education, communication and marketing for any company, as it is your personal brand and belongs to your online presence.

With the ever increasing number of websites, users turn more and more on it to check you out, even before visiting the website.


These are the different types and bonus:
1. Social Networks, as Facebook and LinkedIn.
2. Bookmarking Sites, as Pinterest and Flipboard.
3. Social News, as Digg and Reddit.
4. Media Sharing, as Pinterest, Youtube and Vimeo.
5.Microblogging, as Twitter and Facebook.
6. Blog comments and forums.
7. Social Review Sites, as TripAdvisor, Yelp, FourSquare.
8. Community Blogs, as Medium and Tumblr
9. Sharing Economy Networks, as Airbnb, Pantheon, Kickstarter.


The first media platform site appeared in 1997 as


On Google, to be found, the Users need to actively search for you.
Now, you have the option to directly target your dream customer with a specific ad and incite their curiosity.


Yes, YouTube is definitely considered as a social media platform.
As an extra, it is also the second most used search engine following after Google.
Check out here search engine optimization.


Instagram is the top number one and has surpassed 1 billion monthly users. It is followed by 2. Youtube, 3. Facebook, 4. Twitter, 5. Tiktok, 6. Pinterest.
Check them all out the Adobe Blog.


SMM, social media marketing, is the use of SM, the platforms on which users build social networks and share information, to build a company’s brand, increase sales, and drive website traffic.
It is also known as digital marketing and e-marketing.


FoMO, the Fear of missing out is a unique term created in 2004 to explain a trend observed on social networking sites. It presents two issues, firstly the perception of missing out, followed by a compulsive behavior to maintain these social connections.

If you need help, feel free to contact our Partner Coach at


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Social media marketing is a multifaceted digital strategy that leverages various social media platforms to promote brands, products, or services. It involves creating compelling content, social media management, social media advertising, content calendars, engagement strategies, audience targeting, influencer marketing, social media analytics, community management, social media algorithms, viral content, user-generated content, social media trends, hashtags, social media scheduling tools, brand awareness, social media ROI, engagement metrics, click-through rates (CTR), likes, shares, comments, followers, organic reach, paid promotions, social media influencers, social media campaigns, content marketing, social media analytics tools, social media contests, and social media posting frequency. Effective social media marketing can enhance brand visibility, foster audience engagement, drive website traffic, and ultimately lead to increased conversions and business growth in the dynamic world of social media. Our team of experts can help you with all of these.

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