Further Education as IT-Consultant
and Online Marketing Consultant

Digital Career Institute
After many years of experience in information technology (IT-Consultant), Olivier Jacob decided to further his education in the field of digital consulting. He enrolled in a specialized course to hone his skills as an IT consultant and an online marketing consultant. His comprehensive education provided him with a deep understanding of the latest technologies, trends, and best practices in both fields. He learned how to analyze complex business requirements, develop effective strategies, and implement technology solutions to help clients reach their goals. In addition, he gained expertise in online marketing, including SEO, SEA, and social media management, enabling him to provide comprehensive and effective marketing solutions for his clients.

Olivier Jean-Daniel Jacob, born on 13.07.1989

is attending the following course at our institute from 31.01.2022 until 31.03.2023:

Further Training as IT Consultant and Online Marketing Consultant

Within the course, the participant has received practical and theoretical training for the purpose of further education.

Contents of the Futher Education:

  • Advanced / Specialized Knowledge IT Consulting and Online Marketing
  • Understanding Online Marketing – IT Consultant and Online Marketing Consultant:

Introduction to marketing, online marketing and branding; data protection and privacy.

  • Campaign Management – IT Consultant and Online Marketing Consultant:

Introduction to marketing campaigns; setting and measuring goals, KPIs, and budgets; defining communication tactics, channels, and audiences.

  • Website maintenance and optimization – IT consultant and online marketing consultant:

Graphic design; website optimization.

  • Measuring success – IT consultant and online marketing consultant:

Digital marketing analytics; web analytics, Google Analytics.

  • Organizational Marketing – IT Consultant and Online Marketing Consultant:

On-page and off-page SEO; email marketing; video marketing

  • Paid Marketing – IT Consultant and Online Marketing Consultant:

Affiliate marketing; SEA; Display advertising

  • Social Media Marketing – IT Consultant and Online Marketing Consultant:

Organic and paid SMM, Facebook Ads management.

  • Soft Skills – IT Consultant and Online Marketing Consultant
  • Mentoring – IT Consultant and Online Marketing Consultant
  • Business English language classes – Level: C1.4

To Digital Career Institute.
To the Online Marketing Course Overview from Digital Career Institute.

Certificates for Olivier Jacob from the Digital Career Institute.

Certificate Olivier Jacob Page English
Certificate Olivier Jacob Page English
Certificate Olivier Jacob Page Deutsch
Certificate Olivier Jacob Page Deutsch

What is an IT-Consultant?

An IT consultant (Information Technology consultant) is a professional who provides advice and expertise to organizations on how to use technology to meet their business objectives. IT consultants assess the technology needs of a company, identify areas for improvement, and recommend solutions that can help streamline processes, increase efficiency, and reduce costs. They may also be involved in implementing new technology systems, providing training to employees, and ensuring that technology is being used effectively. IT consultants typically have a strong background in information technology and a deep understanding of various technologies and software applications. They work with organizations of all sizes and across a wide range of industries.

What is an Online Marketing Consultant?

An online marketing consultant is a professional who specializes in helping organizations to promote their products or services through digital channels. They advise clients on how to effectively use the internet and other digital technologies to reach their target audience and achieve their marketing goals. This may include developing and executing strategies for search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising, and other forms of online advertising.

Online marketing consultants work with organizations to identify their target audience, develop a marketing plan, and execute campaigns that will reach that audience and drive results. They stay up-to-date on the latest online marketing trends and best practices, and use data and analytics to measure the success of their campaigns and make informed decisions about future strategies.

The role of an online marketing consultant is to provide expert advice and guidance on all aspects of digital marketing, and to help organizations maximize their return on investment in this area.

About Olivier Jacob:
Olivier Jacob is a multi-cultural individual with a French father from Alsace and a British mother from London, born in Cincinnati, USA. He is a highly skilled professional with extensive experience in digital project management, digital consulting, and online marketing. He is an expert in Search Engine Optimization (SEO), as well as in Search Engine Advertising (SEA) and social media management. With his unique background and expertise, Olivier Jacob is well-equipped to handle complex digital projects and provide effective online marketing solutions for clients.

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