SEO
Search Engine Optimization
Learn about Your SEO Strategy
Are you at the start of you Digital Journey? Created your own Website? Or have you already made some progress and would need some extra help in the area? Or maybe just heard about SEO being able to drive traffic, but you aren’t sure how? You came to the right place. Read on or Contact Us directly.
What is SEO?
Search Engine Optimization
It is the process of getting traffic from free, editorial, organic, or natural search results in search engines.
Search Engine Optimization work aims to optimize your Website’s or Homepage Position on search results pages, as Google, Yahoo, Bing or even Yandex.
The higher you are listed, the more visible you will be and therefore more people will see you and accordingly traffic will come.
Areas: Identifying good potential Keywords; To Having Quality content; Using best Practices; Having Optimized images; Having Connecting Links and Backlinks; Overseeing Result Measurements; To Creating Strategic Snippets and Copywriting adequate Meta information.
#seo agencies
MyQuests.org Search Engine Options in Focus
Search Engine Optimization for Websites and Homepages, is for more visibility in the SERPs – Search Engine Results Page.
SEO is a continuous and ongoing process, it may work nicely from day 1 or take more than 2 years to take effect.
At MyQuests.org, we are also SEO (Search Engine Optimization) manager who are responsible for improving the visibility and ranking of a website on search engines like Google, Bing and Yahoo. This can include researching keywords, optimizing website content and meta tags, building backlinks, and analyzing data to track progress and make improvements. They also may collaborate with other teams such as content creation and web development to ensure that the website is technically sound and user-friendly. They may also use tools like Google Analytics, SEMrush, Ahrefs etc. to track the performance of the website and make recommendations for improvement. The goal of an SEO manager is to increase the organic search traffic to a website, which can lead to more leads, customers and revenue for the business. #seomarketing
How long does it take for SEO to work?
Poll by Ahrefs
Tailor-Made Digital SEO Visibility
Technical Optimization
Technical Optimization is the drive to optimize the way your website or homepage is built according to the search engine guidelines and page speed optimization.
This is independent from the content.
On-Page Optimization
On-Page Optimization is the corresponding strategy to optimize the user experience and ensuring the content on your site is relevant, as targeting the right keywords in the content
Off-Page Optimization
Off-Page Optimization is the strategy of enhancing your website or homepage through search engine rankings, this with action outside of the website.
Mainly boosted by backlinks for authority and reputation.
Paid results: Businesses pay Google to be here.
Organic results: Nobody can pay Google to be here. The Optimization is all about putting your website there.
Backlinks: Links from a page on one website to another.
Keywords: The words and phrases that people type into search engines to find what they’re looking for.
Short-tail keywords: Keywords with high search volumes and high competition.
Long-tail keywords: Keywords with low search volumes and low competition.
SERPs: This stands for Search Engine Results Pages. They’re the pages that Google and other search engines show in response to a user’s search query.
SERP features: Non-traditional search results (not a ‘blue link’) like videos, tweets boxes, or featured snippets.
Featured snippets: Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.
Rich snippets: Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)
Outreach: Emailing relevant bloggers and journalists to tell them about your content.
Bespoke SEO Plans
First, what is it exactly what you want?
Here are few examples:
– “Move up with our keywords by 40% within the next 9 months” = focus on keyword ranking
– “Boost the organic traffic by 30% within the next year” = focus on increasing organic site traffic.
– “Improve our search engine market share from 2% to 4% in the next financial year” = focus on growing the market share.
How does SEO work?
Search engines are used by internet users when they are curious about something, as we say, have a querry and are searching for something.
- Step 1: Crawling
- Step 2: Indexing
- Step 3: Ranking
- Short tail keywords
- Medium tail keywords
- Long tail keywords
Think ahead about your traffic
Setting Search Engine objectives, which is important for your strategy and be able to align them with your business.
But what should you measure?
- Keywords
- Traffic
- Market share
- Brand awareness
- Lead generation
- Reputation
- E-commerce
Also, what is your goal, transactional or informational?
MyQuests Portfolio SEO Websites
SEO Consulting
What does a seo consultant do?
A SEO consultant, also known as an SEO expert or specialist, is a professional who helps businesses and websites improve their visibility and ranking on search engine results pages (SERPs).
The specific tasks and responsibilities of an SEO consultant can vary depending on the business or website they are working with, but they generally include:
- Conducting keyword research to identify the most relevant and profitable keywords for a business or website
- Analyzing a website's current performance on search engines and identifying areas for improvement
- Developing and implementing an SEO strategy that includes tactics such as on-page optimization, off-page optimization, and content marketing
- Building and maintaining relationships with other websites and influencers in order to build backlinks to a website
- Tracking and analyzing the performance of an SEO campaign, using tools such as Google Analytics and Google Search Console
- Providing regular reports to clients or stakeholders on the progress of an SEO campaign and the results it has achieved
- Providing training and guidance to clients on how to improve their own SEO efforts
- Staying up-to-date with the latest developments in SEO, including changes to search engine algorithms and best practices
- Identifying potential opportunities to expand the business online
Preserving you from significant Search Engine Failures
When a website fails to properly implement SEO strategies, it can lead to a significant decrease in traffic. SEO, or search engine optimization, is the process of optimizing a website to improve its visibility and ranking on search engine results pages.
If a website fails to use proper keywords, relevant content, and appropriate metadata, it can be difficult for search engines to properly index and rank the site. This can result in lower search engine rankings, leading to decreased traffic and visibility for the website.
Additionally, a lack of high-quality backlinks, slow website speed, and poor mobile optimization can all contribute to a website’s SEO failure. To prevent these issues, it’s important for website owners to regularly monitor and update their SEO strategies to ensure their website remains competitive and visible in search engine results pages.
Here we see a big company in Germany who neglected their SEO, as you can see the results, as their rankings suddenly crashed.
SEO Consulting Prices
Consulting for SEO with Olivier and MyQuests, in English, French or German. No subscription. We call you per phone, Skype, Zoom or Teams.
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1 x 30 Min Consulting + Report for SEO - Search Engine Optimisation € 199,-
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3 x 30 Min Consulting + Report for SEO - Search Engine Optimisation € 537,-
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5 x 30 Min Consulting + Report for SEO - Search Engine Optimisation € 845,-
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7 x 30 Min Consulting + Report for SEO - Search Engine Optimisation € 975,-
Discover the practice of growing
a website's organic traffic
Search Quality Guideline Overview December 2022:
Search Quality Guideline Overview March 2024:
Chapter 1
First step into learning the basics of SEO. How Search Engines Work.
Chapter 2
SEO basics - Set up your Homepage for SEO Success and get onto the Step 4 Basics.
Chapter 3
Keyword research - Discover what your Target Customers search for, as Keywords.
Chapter 4
SEO Content - How to create and optimize your pages to facilitate rankings..
Chapter 5
On-Page SEO - "How to optimize your site for the search engines.
Chapter 6
Technical - pages need to be crawlable and indexable. So how to make them accessible.
Discover more about SEO
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Want To Boost Your SEO Today?
SEO, or search engine optimization, is a multifaceted digital marketing strategy that plays a pivotal role in improving online visibility and rankings on search engine results pages (SERPs). This involves keyword research, on-page optimization, meta tags, content optimization, backlink building, organic traffic generation, SERP analysis, search engine algorithms, website audit, SEO tools, competitor analysis, local SEO, mobile optimization, voice search, structured data, XML sitemaps, search engine crawlers, SEO plugins, link outreach, social signals, domain authority, search engine marketing (SEM), PPC (pay-per-click), SERP tracking, search engine indexing, Google ranking factors, and SEO analytics. A well-executed SEO strategy is crucial for businesses aiming to increase their online presence, drive targeted traffic, and ultimately boost conversions and revenue. Our team of experts can help you with all of these.
