Push and pull marketing strategies are two fundamental approaches employed by businesses worldwide. Push marketing involves ‘pushing’ products towards customers through direct advertising and promotions, while pull marketing draws customers ‘in’ by creating value and interest around a product or service. These strategies both have unique advantages and applications depending on your target audience, product type, and stage in the buying cycle. Learn about these marketing strategies, see how successful brands have leveraged them, and discover how to effectively implement them in your own business.