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B2B Case Study · Recruiting & HR · DE

Upgrade4You: Top 10 Rankings Septupled & Applicant Surge through SEO Relaunch

Client: Upgrade4You (Recruiting Agency)

Duration: 6 months

The Challenge

The local recruiting agency Upgrade4You was digitally stagnant. Monthly traffic was stuck at 80 to 90 visitors. Visibility on Google was extremely poor: only about 20 keywords made it into the Top 10. There was a lack of a high-converting, technical SEO architecture to be perceived as a market leader in the region and to digitalize the flow of applicants.

Baseline Metrics

  • Traffic80 - 90/Month
  • Top 10 Keywords~ 20
  • Top 100 Keywords~ 80

The MyQuests Solution

A complete, meticulously planned SEO website relaunch. We migrated the legacy data structure without errors to a modern tech stack, radically optimized the user journey for applicants, and built a massive keyword foundation to directly challenge established market leaders.

1

Technical SEO Relaunch

Seamless 301-redirect mapping and Core Web Vitals optimization (Go-Live: Jan 14, 2026) for perfect Google signals from day 1.

2

Applicant Funnel Optimization

UX redesign of the entire navigation and job detail pages to remove friction and simplify the 'Apply Now' process.

3

Content & Indexing

Strategic expansion of indexable areas for specialized recruiting niches, drastically increasing ranking opportunities.

Visual Before/After Comparison

BeforeLegacy Site (Outdated)
Upgrade4You (Recruiting Agency) Before
AfterMyQuests Relaunch (Live)
Upgrade4You (Recruiting Agency) After

Results & Metrics

Website Traffic
+300% - 1000%
Before80-90
After300-900
Top 10 Keywords
+600%
Before~ 20
After~ 140
Top 100 Keywords
+275%
Before~ 80
After~ 300
"

That reads wonderfully 😊, the colleagues can also confirm that the number of applicants on the homepage has increased. Thank you very much!

Managing Director, Upgrade4You (Recruiting Agency)

Expert Insights

How long does it take to see SEO results after a relaunch?

If the 301-redirect migration is perfect and the new architecture is technically superior (Core Web Vitals), you can see a massive spike in impressions and Top-100 keywords within the first 4 to 8 weeks, just like Upgrade4You did.

Why focus on applicant conversion rather than just B2B leads?

In the recruiting and HR sector, candidate flow is the bottleneck. A website that ranks well but is hard to navigate on mobile will fail. We optimized the UX specifically to capture applicant intent rapidly.

Would you like to improve your online presence?

We partner closely with businesses to take their websites and marketing to the next level. Let's start with a non-binding conversation.

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