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Service
Website Relaunch & CMS Migration
Including Off-Page SEO

Website Relaunch Agency

Strategy. Design. Technology. A seamless transition for your brand.

Professional website relaunch with 1:1 URL mapping, modern Next.js 15 architecture, including off-page SEO and seamless ranking protection. We protect your hard-earned Google rankings and transform your web presence into a modern B2B platform with 100% investment protection.

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Trusted by 40+ B2B companies

Is your legacy website failing to represent your brand?

A relaunch is an opportunity to reinvent. We handle the entire transition—from UX redesign to technical SEO migration—ensuring you don't lose a single drop of traffic.

Holistic Architecture
360°
Holistic integration of strategy, design, development, and SEO
Core Challenge & Solution

A relaunch is a complex infrastructure project uniting all disciplines.

Often, a website relaunch is viewed purely as a visual update. However, a successful restart reaches deep into your technical and strategic architecture. When design, technology, and SEO aren't synchronized from day one, valuable potential is left behind. We bring all disciplines to the table to elevate your digital presence and ensure a smooth transition.

“A successful relaunch is no accident; it is the result of precise orchestration. When outstanding design, cutting-edge headless technology, and our AI-driven data migration seamlessly interlock, the result is a digital platform that not only impresses visually but generates measurable business growth.”
Olivier Jacob·Founder & Lead Architect
Architecture Framework

The Safe-Launch Framework

We treat website relaunches like organ transplants: meticulous preparation, zero contamination.

01

Data-First Decisions

We don't guess what content to keep or delete; we let analytics and backlink data dictate the new architecture.

02

Headless Readiness

Ensuring your new infrastructure is modular, fast, and not locked into a legacy CMS.

03

Launch-Day Protocols

Strict technical monitoring during deployment to instantly catch and fix any routing anomalies.

Visual Benchmark Proof

How a small local recruiter now rivals industry market leaders.

Visibility and generated traffic via organic Google search have more than tripled since the relaunch. The technical, content, and SEO measures are performing optimally.

After
After
Before
Before
Clicks (Last 3 Months)
3,800
+253%
Impressions
113,000
+930%
Migration Safety

301 Redirect Collision & Equity Simulator

Initializing Engine...
Tangible Outputs

Concrete Deliverables & 100% IP Ownership

No vague consulting buzzwords. Upon delivery, you maintain 100% ownership of your codebase, design tokens, telemetry pipelines, and documentation.

Supported Execution Stack
In-House AI ScrapingAhrefs / SistrixLogfile Analysis301 Redirect Mapping
SEO Migration01

Complete Legacy URL Forensic & 301 Collision Matrix

Granular 1-to-1 redirect mapping sheet with regex route normalization, preventing 404 leakage and redirect loops.

100% IP Ownership
QA02

Staging Parity Audit & Asset Integrity Validation

Exhaustive automated crawl comparing legacy vs target canonicals, Hreflang headers, and metadata parity.

100% IP Ownership
Data03

Semantic Entity Hierarchy & Structured Data Schema Migration

Preservation and enhancement of JSON-LD Organization, Service, and Product schemas for AI search readiness.

100% IP Ownership
DevOps04

Off-Page SEO & Ranking Protection Protocol

Historical backlink audit, 1-to-1 301 redirect mapping, and full preservation of domain authority signals during the critical post-launch window.

100% IP Ownership

Measurable Benchmark Telemetry

SLA AUDITABLE
Organic Visibility & Ranking Retention
100.0% (Zero Traffic Loss)
100% Retained
301 Redirect Mapping Precision
100.0% (Zero Broken URLs)
Flawless Mapping
Post-Launch Core Web Vitals (LCP)
< 320ms (Next.js Edge)
Sub-Second
Project Fit Matrix

Who This Service Is Designed For

Ideal for your organization if:

  • Enterprises and established B2B organizations planning a major relaunch that cannot afford any drop in Google rankings or revenue.
  • Companies migrating away from slow, bloated CMS monoliths (WordPress, Typo3, Magento) to modern Next.js/Astro architectures.
  • Websites with complex multi-language structures or thousands of indexed URLs requiring mathematically flawless 301 migration.

Not suitable if:

  • Relaunches that have no existing organic traffic or domain authority to protect.
  • Projects unwilling to invest time in structured URL mapping before DNS switch.
  • Low-budget hobby projects without critical business dependencies.
Transparent Pricing

Engagement Models & Delivery Sprints

Fixed Scope Packages
25 Hours

Tier I: URL Inventory & 1:1 Redirect Architecture

Exhaustive URL inventory, 1:1 301 redirect mapping matrix, content pruning plan, pre-launch staging audit.

Package Investment:
3,500net / fixed
5,000-30% Package Benefit
Clearly defined scope & milestone planning
100% code & IP ownership
100% Remote & Async-First (GitHub / Linear)
Sub-second stack (Next.js 15 / Astro)
Optional Add-ons:
Automated Pre- vs. Post-Launch Crawl Comparison Analysis+1,400
48h Emergency Hotline & Live Monitoring During DNS Switch+1,680
100% Investment Security
Inquire Scope
Most Popular
50 Hours

Tier II: Full-Stack Relaunch Leadership & DNS Cutover

Complete technical relaunch governance, live DNS cutover support, 48-hour continuous error monitoring, 4-week post-launch ranking protection.

Package Investment:
7,000net / fixed
10,000-30% Package Benefit
50 hours dedicated senior capacity
Comprehensive architecture & scaling scope
Automated CI/CD & Playwright testing pipeline
GDPR sovereignty & German ISO-27001 hosting
Optional Add-ons:
Automated Pre- vs. Post-Launch Crawl Comparison Analysis+1,400
48h Emergency Hotline & Live Monitoring During DNS Switch+1,680
100% Investment Security
Inquire Scope
95 Hours

Tier III: Enterprise Multi-Domain & CMS Platform Migration

Multi-domain and CMS migration, international hreflang preservation, automated Playwright regression crawls, C-level executive steering.

Package Investment:
13,300net / fixed
19,000-30% Package Benefit
95 hours enterprise full-service quota
Mission-critical 24/7 redundancy & SLA guarantee
Priority engineering & unlimited revisions
Full multi-domain & cross-silo integration
Optional Add-ons:
Automated Pre- vs. Post-Launch Crawl Comparison Analysis+1,400
48h Emergency Hotline & Live Monitoring During DNS Switch+1,680
100% Investment Security
Inquire Scope
Predictable Execution

Our 5-Step Engineering Process

01

Risk Assessment & Auditing

Deep-diving into your current analytics, backlink profile, and content hierarchy to identify mission-critical assets.

02

Technical Blueprinting

Designing the target architecture, choosing the right CMS (e.g., Sanity, Builder.io), and drafting the data migration plan.

03

SEO Migration Mapping

Creating an exhaustive 301 redirect map and content consolidation strategy to preserve domain authority.

04

Go-Live Orchestration

Providing the technical checklist and oversight during the actual flip of the switch to ensure a flawless launch.

05

Post-Launch Monitoring

24/7 monitoring of Google Search Console, crawl errors, and indexation rates in the crucial first weeks after the relaunch.

Direct Answers

Frequently Asked Questions (FAQ)

Why do organic search rankings and traffic drop by 30–70% after typical website relaunches?
Because unmanaged relaunches break historical URLs without 301 redirects, alter internal linking hierarchies, delete valuable ranking content, and degrade Core Web Vitals.
How does myquests guarantee 0% organic traffic loss during a website relaunch?
Through exhaustive 1:1 redirect mapping, preserving exact heading structures, validating staging environments via automated Playwright crawls, and live DNS monitoring.
What does professional website relaunch support cost at myquests?
Relaunch governance packages start at 3,500 € (Tier I: 25h) for redirect mapping and audits, scaling to 7,000 € (Tier II: 50h) and 13,300 € (Tier III: 95h).
When is the optimal time to execute a technical DNS go-live switch?
During low-traffic operational windows (typically Tuesday or Wednesday early morning between 05:00 and 07:00 AM), allowing engineers full daytime presence to monitor real-time server logs and verify live indexation.
How do you prevent pre-launch staging environments from being indexed prematurely by Google?
By enforcing HTTP Basic Authentication, deploying strict `X-Robots-Tag: noindex` headers, and isolating staging domains from public DNS records.
How long must 301 redirect rules remain permanently active after a relaunch?
Permanent 301 redirects should remain active indefinitely (minimum 12–24 months) to ensure historical backlinks from external websites preserve their domain authority.
What steps can be taken if an external agency already caused organic traffic to collapse after a relaunch?
We deploy an emergency recovery sprint: analyzing Google Search Console historical data, identifying 404 error spikes, restoring missing redirect maps, and submitting XML sitemaps.
How are historical content archives (e.g. 500+ blog articles) migrated automatically?
We write automated migration scripts that extract content from legacy database APIs, transform HTML into clean Markdown/JSON, and upload assets into your new headless CMS.
Why do you exclusively build with Next.js, React, and Astro instead of WordPress or Typo3?
We rely uncompromisingly on modern frontend architectures. Legacy PHP monoliths introduce security vulnerabilities and slow rendering. With Next.js 15, React 19, and Astro, we deliver sub-second performance, maximum scalability, and 100% long-term investment protection.
How are your project and package prices structured?
Our project and maintenance packages are built on clearly defined milestones and fixed deliverables. With our modular packages, you receive 100% budget certainty, transparent deliverables, and full IP code ownership with zero hidden fees.
Do we own 100% of the intellectual property, code, and deliverables upon project completion?
Yes, completely. Upon full payment, you receive 100% full ownership of all source code, Git repositories, design files, campaign accounts, and data. There are zero licensing dependencies or vendor lock-ins.
How does day-to-day collaboration work in practice?
We operate 100% remote, digital, and async-first via GitHub, Linear, Notion, and Loom. Touchpoints are focused into compact, outcome-driven sprint reviews, eliminating costly travel and meeting overhead.
Do you provide ongoing support and SLAs after launch?
Yes. Through our transparent SLA packages starting at 350 € / month, we provide continuous uptime monitoring, encrypted security backups, Web Application Firewall (WAF) tuning, and core framework updates.

Ready for your next digital evolution?

Let's plan your website relaunch together as a holistic success.

Joint Projects

100% GDPR Compliant
ISO 27001 Standard
German Engineering