Google Ad Grants
Maximize your $10,000/month NGO budget without compliance risks.
We help Non-Profits and NGOs acquire, maintain, and maximize their $10,000 monthly Google Ad Grants budget to drive donations, volunteers, and awareness securely.
Are you leaving $10,000/month on the table?
Google provides massive monthly budgets for eligible non-profits. We manage your Grants account to ensure compliance and maximize your visibility for mission-critical keywords.
Most NGOs lose their $10,000 grant due to unnoticed compliance violations.
Google strictly enforces rules on Ad Grants accounts: maintaining a 5% CTR, avoiding single-word keywords, and setting up proper conversion tracking. Many charities lose their accounts within months simply because they lacked the technical expertise to manage these rules.
What We Do
We do not deliver static PDF audit reports that gather dust in backlogs. Our engineering team acts as an extension of your IT department, implementing the necessary code changes, edge policies, and schema structures directly into your codebase.
- Grant Acquisition
- Compliance Management
- Donation Funnels
- CTR Optimisation
Your Benefits
$120K Annual Value
Gain massive visibility without spending your own marketing budget.
Account Safety
Strict compliance management ensures your account is never suspended.
Donation Growth
Turning free clicks into actual monetary donations.
The Secure Grant Framework
We protect your grant while maximizing its impact for your cause.
Strict Compliance
Automated scripts that pause underperforming ads before they hurt your 5% CTR requirement.
Conversion Focus
Optimizing for specific actions: newsletter signups, volunteer registrations, and donations.
Maximized Spend
Finding enough high-quality search volume to actually spend the full $10,000/month allowance.
Our Process
Application
Managing the complex Google for Nonprofits application process.
Compliance Setup
Structuring campaigns to meet Google's strict 5% CTR rules.
Launch
Deploying awareness and donation-focused ad groups.
Maintenance
Weekly optimisations to maintain grant eligibility.
„Managing a Grant account is entirely different from a standard B2B account. It's an exercise in compliance and maximizing specific intent without triggering automated suspensions.“
FAQ
Can you recover suspended accounts?
Yes, we specialize in auditing and recovering suspended Grant accounts.
Is the grant real cash?
No, it's an in-kind advertising credit of up to $10,000 USD per month on the Google Search Network.
How do we maintain the strict 5% CTR requirement for Google Grants?
Google suspends accounts that drop below a 5% Click-Through Rate. We prevent this by utilizing highly-specific exact match keywords, automated negative keyword rules, and emotionally resonant ad copy tailored specifically to high-intent donors.
Can we use the $10,000 grant to sell commercial merchandise?
No. Google Grants policy strictly prohibits using the funds to generate commercial profit. However, we can construct conversion funnels that drive users to meaningful content, which indirectly boosts newsletter signups and long-term donor relations.
What happens if our Google Grant account is suspended?
Suspensions happen frequently due to complex policy updates. Our agency provides rapid compliance audits. We identify the violation (e.g., single-word keywords, broken links), rectify the architecture, and file the official reinstatement appeal on your behalf.
Do you handle the initial Google for Nonprofits application?
Yes. We manage the entire bureaucratic pipeline, from TechSoup validation to the final Google Grants account activation, ensuring you don't waste months navigating red tape.
Secure $10,000/month in grant funding.
Let us manage your Grant account so you can focus on your mission.
Joint Projects