Bing Ads (Microsoft Advertising)
Tap into the overlooked B2B enterprise audience.
Access high-value business buyers on the Microsoft Search Network. Bing Ads often yields lower Cost-Per-Click (CPC) and higher B2B intent due to Windows desktop visibilité in enterprise environments.
Are you ignoring 20% of your potential market?
Bing Ads often provides higher B2B conversion rates at a fraction of Google's CPC. We strategically position your brand where your competitors aren't looking.
You are ignoring 20% of your B2B buyers who are forced to use Microsoft Edge.
Many business IT departments lock down employee laptops with Windows OS and Microsoft Edge as the default browser. By ignoring Bing, you are completely missing out on Fortune 500 executives who simply search on their default business setup.
What We Do
We do not deliver static PDF audit reports that gather dust in backlogs. Our engineering team acts as an extension of your IT department, implementing the necessary code changes, edge policies, and schema structures directly into your codebase.
- LinkedIn Profile Targeting
- Enterprise Desktop Focus
- Lower CPC Bidding
- B2B Audience Sync
Your Benefits
Lower Competition
Acquire enterprise leads at a fraction of the cost of Google Ads.
Business Demographics
Reach an older, higher-income audience naturally using Windows.
LinkedIn Integration
Target searchers based on their LinkedIn company, job function, or industry.
The Enterprise Edge Strategy
We leverage Microsoft's business environment to lower your acquisition costs.
LinkedIn Targeting
We restrict ad visibility to users matching specific LinkedIn job titles.
Desktop Optimization
Focusing bids on desktop devices where serious B2B research occurs.
Cost Arbitrage
Taking advantage of the lower auction competition to drive cheaper pipeline.
Our Process
Google Import
Seamlessly porting your winning Google Ads campaigns.
B2B Refinement
Adding LinkedIn targeting layers to the imported campaigns.
Launch
Activating campaigns on the Microsoft Search Network.
ROAS Optimisation
Scaling budgets based on strict lead quality metrics.
„Bing isn't a Google replacement; it's an enterprise extension. The unique ability to apply LinkedIn profile targeting on top of search intent makes it incredibly powerful for B2B.“
FAQ
Is Bing volume too low?
Overall volume is lower, but the B2B density is exceptionally high. It supplements Google perfectly.
Can you target by company name?
Yes, via the exclusive LinkedIn data integration in Microsoft Advertising.
Why should we invest in Bing Ads when Google has more volume?
Bing is deeply integrated into the Microsoft ecosystem (Windows, Office 365, Edge). Therefore, Bing captures a vastly disproportionate amount of older, higher-income B2B decision-makers browsing from corporate networks, often resulting in CPAs 30-40% cheaper than Google.
Can we just import our Google Ads campaigns into Bing?
While the platform allows a direct import, we strongly advise against setting it and forgetting it. Bing's algorithm interprets match types differently. We import the baseline but structurally rebuild the bidding algorithms specific to Bing's enterprise demographics.
Is LinkedIn profile targeting available on Bing Ads?
Yes, this is Bing's absolute superpower. Since Microsoft owns LinkedIn, we can target your search ads exclusively to specific companies, job functions (e.g., 'CTO'), or industries, making it the ultimate sniper tool for ABM (Account-Based Marketing).
Does Bing have a partner network like Google Display?
Yes, the Microsoft Audience Network utilizes native placements across premium properties like MSN, Outlook, and Edge. We use it to retarget high-value corporate users with visually striking assets outside of the search engine.
Capture the Business Desktop.
Let's expand your reach into the Microsoft ecosystem.
Joint Projects