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Information Governance

Methods for digital process automation, B2B procurement, IT consulting procedures, and agile scope management.

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The End of Tactical Marketing: Why 'Growth Hacks' replace B2B Enterprise Value [2026]

For years, the B2C ideology of the 'secret sauce' and 'growth hacks' has poisoned the Enterprise B2B sector. In 2026, algorithmic procurement engines and highly technical C-Suite executives do not buy software based on a clever marketing trick. They evaluate structural integrity, semantic Knowledge Graph dominance, and verifiable Technical Authority. It is time to abandon tactical gimmicks and engineer systemic digital dominance.

Olivier Jacob
Drought Voger
Olivier & Drought
5 min read

The Death of 'Emotional Marketing': Engineering Pure Logic in B2B Procurement [2026]

For years, B2C marketers convinced SaaS enterprises that 'empathy' and 'emotional connections' drove multi-million-euro sales. In 2026, this delusion is over. Algorithmic procurement engines and highly paranoid Chief Technology Officers do not experience emotion; they calculate risk. It is time to abandon 'empathetic storytelling' and engineer uncompromising, data-driven Logic.

Olivier Jacob
Drought Voger
Olivier & Drought
6 min read

Showing 12 of 31 articles

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