Bing Ads (Microsoft Advertising)
Tap into the overlooked B2B enterprise audience.
Unlock high-value corporate buyers on the Microsoft Search Network. Bing Ads often yields lower Cost-Per-Click (CPC) and higher B2B intent due to Windows desktop dominance in enterprise environments.
You are ignoring 20% of your B2B buyers who are forced to use Microsoft Edge.
Many corporate IT departments lock down employee laptops with Windows OS and Microsoft Edge as the default browser. By ignoring Bing, you are completely missing out on Fortune 500 executives who simply search on their default corporate setup.
What We Do
- LinkedIn Profile Targeting
- Enterprise Desktop Focus
- Lower CPC Bidding
- B2B Audience Sync
Your Benefits
Lower Competition
Acquire enterprise leads at a fraction of the cost of Google Ads.
Corporate Demographics
Reach an older, higher-income audience naturally using Windows.
LinkedIn Integration
Target searchers based on their LinkedIn company, job function, or industry.
The Enterprise Edge Strategy
We leverage Microsoft's B2B ecosystem to lower your acquisition costs.
LinkedIn Targeting
We restrict ad visibility to users matching specific LinkedIn job titles.
Desktop Optimization
Focusing bids on desktop devices where serious B2B research occurs.
Cost Arbitrage
Taking advantage of the lower auction competition to drive cheaper pipeline.
Our Process
Google Import
Seamlessly porting your winning Google Ads campaigns.
B2B Refinement
Adding LinkedIn targeting layers to the imported campaigns.
Launch
Activating campaigns on the Microsoft Search Network.
ROAS Optimization
Scaling budgets based on strict lead quality metrics.
„Bing isn't a Google replacement; it's an enterprise extension. The unique ability to apply LinkedIn profile targeting on top of search intent makes it incredibly powerful for B2B.“
FAQ
Is Bing volume too low?
Overall volume is lower, but the B2B density is exceptionally high. It supplements Google perfectly.
Can you target by company name?
Yes, via the exclusive LinkedIn data integration in Microsoft Advertising.
Capture the Corporate Desktop.
Let's expand your reach into the Microsoft ecosystem.
Joint Projects